💚Ditas KatagueDitas Katague • 1st • 1stBoard Member | C-suite Leader | Stakeholder Engagement, Outreach & Communications Marketing, Media | Chief of Staff | Creator of Layered Convening and Trusted Messenger Eco-systemsBoard Member | C-suite Leader | Stakeholder Engagement, Outreach & Communications Marketing, Media | Chief of Staff | Creator of Layered Convening and Trusted Messenger Eco-systems2w •
2 weeks ago
2 weeks ago
Today was my last day at the U.S. Census Bureau as the Associate Director for Communications & Engagement. It has been a great honor to serve President Biden, U.S. Secretary of Commerce Gina Raimondo, and alongside Census Bureau Director Rob Santos.
Over 30 years ago, I started my career in DC working for the late great Secretary Ron Brown - he gave me wise words back then, he said, "Ditas, if you want to make an impact in the public sector, you need to zig in and up, and zig out to the private sector and come back in to serve our government." I followed his advice, headed to NYC to work for Deloitte, then back to California to serve 4 Governors, directed 3 statewide decennial marketing and outreach campaigns (2000, 2010 & 2020), served as Chief of Staff at the CA Public Utilities Commission and government affairs in the private sector.
But by far, this job was my favorite one, where I was able to bring the successes and innovative engagement outreach models I developed in California to the national level. And to work alongside a talented team of communications and engagement professionals, who now understand the importance of "the missing middle" and the need to develop the "missing middle of the decade" engagement strategy. During these lean budget years, they must work smarter to build trusted messenger eco-systems and engagement frameworks that will lay the foundation for a complete count in 2030. Remembering that "if you want to meet people where they're at, you need to really know where they are." To create a national strategy, you have to make sure you are in touch with the local and state-level folks and stay connected to that missing middle.
As I contemplate my next role, I promise to continue to represent those who no longer have a voice, and remember to make room at the planning and decision-making table for those who may have been forgotten.
But by far, this job was my favorite one, where I was able to bring the successes and innovative engagement outreach models I developed in California to the national level. And to work alongside a talented team of communications and engagement professionals, who now understand the importance of "the missing middle" and the need to develop the "missing middle of the decade" engagement strategy. During these lean budget years, they must work smarter to build trusted messenger eco-systems and engagement frameworks that will lay the foundation for a complete count in 2030. Remembering that "if you want to meet people where they're at, you need to really know where they are." To create a national strategy, you have to make sure you are in touch with the local and state-level folks and stay connected to that missing middle.
As I contemplate my next role, I promise to continue to represent those who no longer have a voice, and remember to make room at the planning and decision-making table for those who may have been forgotten.
Meanwhile, today is Lunch Excursion Day for 16 THD Residents. Here's the lunch menu💜 at the Spinnaker Restaurant in Sausalito. In the menu is my favorite dish(appetizer)💚Oyster Rockefeller💚
The restaurant is located just a few minutes from San Francisco and the Golden Gate Bridge. The Spinnaker’s shoreline location in Sausalito’s historic downtown offers stunning panoramic views. With floor to ceiling glass walls, the dining room, bar and banquet facility provide incomparable views of the San Francisco skyline, Angel Island, Belvedere, Alcatraz, the Bay Bridge and the Sausalito.
The world class vista is rivaled only by the service and the classic American-Continental cuisine that have been delighting guests for over 56 years now. The extensive menu features the freshest seafood & finest ingredients, complemented by an award winning Wine Spectator wine list.
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